01 — MAP

Tell us how your store actually works.

Every decision-maker in your store sees this differently, and that's useful — please fill this out yourself rather than as one group answer. Ten minutes, in your own words. Skip anything that doesn't apply.

About you

Business name Your name Your role Your email (optional — in case we have a follow-up question)

Priorities & dealbreakers

In a sentence or two, what do you think matters most to your customers when they're deciding on a vehicle? What's the one thing your current website does well that we should not lose? What frustrates you most about your current website?

Rate each of these for your site

Must have

Nice to have

Skip it

Anything the site must NOT do or say — a real dealbreaker? (optional)

Brand & voice

Finish this sentence: when someone lands on our website, we want them to think —

Should the site feel...

Personal, like one specific person Institutional, the whole business Somewhere in between

Any websites — yours or a competitor's — you specifically like, or specifically don't want to resemble? (optional) Anything about your current logo, colors or name that's off-limits to change? (optional)

What you actually sell

List the makes/brands you sell or broker most often, roughly in order

Which of these do your customers ask about most? Check all that apply

Anything your customers regularly ask for that most car-shopping sites never seem to account for? (optional)

Prefer to talk it through instead? Email hello@dealerflywheel.com or book twenty minutes.